![]() Instead of five fixture bathrooms with separate tub, walk-in shower, double sink and enclosed toilet, Pendry guests may find only a single sink, a walk-in shower, but no compromise on the separate water closet, something Fuerstman believes noticeably enhances the guest experience.Ī Pendry guest might find pump bottles of shampoo, soap and conditioner in the bathroom, but still of luxury quality. For example, while standard Montage rooms are around 500 square feet, Pendry will be close to 400 square feet. Pictures posted on Instagram from Oxford Social Club in its San Diego property (below) could well be from Las Vegas with the scantily clad young and beautiful partying up.įuerstman, whose son Michael led the project, says guests won’t find the disparity between true luxury and many offerings in the current generation of lifestyle hotels that are trying to position themselves as luxury products. ![]() Pendry, Fuerstman hopes, is the antidote to “surly doormen, lobbies that resemble night clubs and inadequate lighting in the guest rooms.” That doesn't mean Pendry will lack sex appeal. If we can combine extraordinary service, energized food and beverage, activated spaces and design, we would have something special in that space.” The lifestyle hotels have been more design driven. “Pendry was born out of a need in the marketplace,” says Fuerstman, adding, “Montage is known for its incredible service. The answer, he believes is Pendry, its new brand, which this year opened its first two hotels, in San Diego and Baltimore. At the same time, we were being approached by lots of very good projects,” Fuerstman tells. “There are very few markets that can bring the ultra luxury market rates that support what Montage delivers. Now, with five multi-award winning hotels (Beverly Hills, Kapalua Bay, Deer Valley, Palmetto Bluff alongside Laguna), he is hoping his instincts will once again pay dividends. From there he started Montage, with the first hotel opening in 2003 in Laguna Beach, California. Regis from a single hotel to a group, playing upon its turn of the century white glove heritage before being plucked by Steve Wynn to open The Bellagio in Las Vegas. Among his most visible positions, he was General Manager of The Phoenician in Scottsdale, Arizona, a new breed of American uber luxury resorts born from the over-the-top Eighties. Like many of the industry’s most important contributors, Fuerstman worked his way to the top starting in the lobby, first with Marriott International, then ITT Sheraton. Fuerstman who is viewed as the person who figured out the secret formula of what makes a luxury lifestyle hotel tick. However, when the dust settles decades from now, it may be Montage Hotels & Resorts' Alan J. Later, Ian Schrager, who brought the disco into the hotel lobby and room, then Barry Sternlicht by creating W Hotels, made the foundation of the white hot lifestyle segment. In annals of the modern luxury hotel industry Horst Schulze, founder of Ritz-Carlton and Isadore Sharp, creator of Four Seasons, in the Seventies and Eighties laid the groundwork for the category’s massive growth.
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